Now that the NBA season is approaching, now that the Brooklyn Nets finally have their stadium, now that information is starting to leak about the Nets,now that I’ve given them every chance to change their minds along the way, it’s finally time to confront the facts about the Brooklyn Nets.
I know Jay-Z owns some ridiculously small percentage of the Brooklyn Nets…I also know it is still expensive to own 1% of an NBA basketball franchise, but the Nets have basically hitched their whole identity to Brooklyn. Not even the real version of Brooklyn, that caricature “Brooklawn son“ version of Brooklyn. The black and white jerseys that are brand new but somehow already look like Mitchell & Ness throwback jerseys, and t-shirts that look like they were designed by someone who really loves him some Spike Lee joints. I mean look at this thing.
Shoes hanging from power lines? The first team t-shirt refers to something that may or may not be an underground drug turf marker? Next season they will be debuting shirts built around a giant slice of pizza, Junior’s Cheesecake, a taxi cab and thinking New York is the center of the universe. I hear the snack servers inside are going to ask you if you want peanuts, and when you say yes, they aren’t going to give you the peanuts. They’re just going to look at you and say GET DA FUKK OUTTA HEAH! No snack sales. All in the name of keepin it real. They are pandering to these people.
Who ever is in charge of the design for the Brooklyn Nets is either really excited they have a completely blank palette, or they just want to see how much shit they can get away with before someone stops them. I can just hear the marketing meetings. When your owner is a Russian Billionaire, it is probably easy to sell the stereotypical version of New York. “More Brooklyn Bridge, ya? Is good. Very New York.”
All that is bad, but they completely lost it on the cheerleader uniforms.
You have to appreciate the streetwalker motif. Here’s to hoping the boots actually make the final cut. Short shorts? Two kinds of short shorts? Is that a half glove I see? Let’s break em down one by one?
Look 1: Short shorts, natch. But they also invented a completely new form of clothing.
The bikini top hoodie? That doesn’t actually exist anywhere else in nature. Is that for when you’re cold but still REALLY like the idea of being naked? Or when you want to be cute, but still want to make sure people know you’re from the skreets? I think the latter…
Look 2: Standard cheerleader.
These look pretty standard from this angle, but if you go back up and look at the top picture, you will see that they’ve cleverly replaced the second “O” in Brooklyn…with boobs. So this will now be referred to as the “BroOOklyn” version: Inspired by Hooters. Also, they are wearing walking shoes usually reserved for old people walking through malls.
Look 3: Replacement Ref
Do you know the only thing worse than striped pants?
Striped pants that are only striped on the front. Yup. Like a referee ninja. If you make a bad call, you just turn around..and disappear.
Finally, to make sure the Nets are pulling out all the stops here, they also went with the worst, most unsexy idea in all of basketball, the dunking cheerleader.
No one wants that. If it is your fetish (and I’m sure it is someone’s fetish), please explain why. Because she is clearly cute if she was simply standing on solid ground. Flying through the air isn’t helping…although the more I look, the way she’s biting her bottom lip kinda…No dunking cheerleaders are not sexy, FINAL ANSWER.